The use of a music video is to help sell the song, it helps the audience to understand the concept of the lyrics and what the song is about. The audience is more likely to remember a song after watching the music video, they are able to visually remember it and therefore are likely to watch it over and over again on YouTube or buy the song on ITunes or MP3. A successful music video is one that creates high sales for the artist. A music video also makes the song more interesting and you are able to watch the song and listen to it at the same time. When an artist's music is released they will be paid for every time their song is played on the radio, Spotify, iTunes or any other device, this is called a royalty. The money this artist is paid comes from licenses that company's have to pay in order to have music playing in their store.
but what does success mean?
the amount of views?
the money made?
the awards won?
but some would say that if they get the message across then the video is a success. Success can mean whatever the creator of the video wants to achieve and if they achieve it then it has been a success in their own opinion.
The music video industry is becoming bigger and bigger each day and in some cases the video is more of a success than the song. an example is 'This too shall pass' the video features a giant contraption that ultimately splatter the 4 band members with paint. The video has over 51 million views. The band even have said the song would never done as well as it had without the internet, youtube and the music video. This would definitely be classed a success un my opinion.
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