Target Audience

The song that I am using is 'polarize' and that is classed as 'alternative hip-hop'

I did some research into what the most common gender, age and ethnicity is for this genre.

Here is what i discovered:

I learnt that the 'IDEAL' audience member is male aged 16-25 and is of white ethnicity.

I also learnt that the 'LEAST IDEAL' audience member is female, aged 10-15 or 41-50 and of Chinese ethnicity.

I also discovered that surprisingly the second most common age group is 60+. This really surprised me as alternative hip-hop is not what i expect 60+ year olds to be listening to. The only conclusion i can think of is that the alternative hip-hop genre is very flexible and you can class many songs as it. OR because there is no cap on the 60+ age group so it has the widest selection of people in the category.

so what should I consider when making my music video when thinking of target audiences?

Well, firstly i should take in consideration the age groups. I want to focus on the youth of the public and target the 16-25 yr old age group as it holds the vast majority of viewers and listeners. I will try and achieve this by using a youthful actor in my music video and make him do activities that appeal to younger people.

Secondly, I need to consider the gender that i'm targeting the predominate consumer is male so i want to focus on them. I will try and achieve this by using a 2 male actors in my video.

Finally, I should take into consideration ethnicity. The main ethnicity for alternative hip-hop is white so i should focus on them right? Wrong. Nowadays with more diverse and flexible cultures all integrating picking out one ethnicity would be stupid. I want my video to appeal to all ethnicity by making it not target anyone in particular and its open to all cultures.