Consumption Of Music Videos

Currently the biggest way of consuming music video is on YouTube and the highest viewed video of all time is Gangnam Style with over 2,443,785,096 views. A recent development in YouTube is the new 360 Video. This allows the viewer to look all the way arounf the screen in a 360 view to fully amerce the viewer in the video and example of this is the song 'waiting for love by avicii.

 

 

 

Over time the consumption of music videos has changed in quality, and availability to the viewer. Here's a brief overview of the development of music videos:

1981 - MTV

By the early 1990s, MTV was playing a combination of pop-friendly hard rock acts, chart-topping

metal and rock acts such as Metallica. During this decade, MTV saw the rise in popularity and strength of the music video industry. It provided one of the only outlets for music videos and, with it's rapidly increasing popularity, allowed the rise of the music video directors. Even several noted film directors got their start creating music videos.

 

2001 - iTunes

 

When iTunes was launched in 2001 it began another revolution of music consumption because people could now access any music they wanted and could preview the music video for around 12 seconds. This was thought to be a flop by the music industry because people had to pay to listen to music or have the albums. However it wasn't and people understood that the sales benefitted the artists. By February 6, 2013, the store had sold 25 billion songs worldwide.

 

 

 

2004 - Vimeo

A U.S.-based video-sharing website on which users can upload, share and view videos. This is now being used by people all over the world and is an additional way to watch music videos through high quality resolution in 720p and 1080P/1080i. As of December 2011, Vimeo attracts 65 million unique visitors per month and more than 8 million registered users. As of February 2013, Vimeo accounted for 0.11% of all Internet bandwidth, following fellow video sharing sites like YouTube and Facebook.

2006 - Youtube 

For five years, YouTube and music industry companies like MTV struggled to understand how their content was being displayed for free on YouTube, and attempted to implement measures to ban the content. The huge rise in views for music videos on video sharing site Youtube meant that they were able to make huge amounts of money through advertising. his has resulted in the total number of displayed YouTube Ads going up 50% in the last year and their revenues soaring to $450 million.