Consumption Of Music Videos

Currently the biggest way of consuming music video is on YouTube and the highest viewed video of all time is Gangnam Style with over 2,443,785,096 views. A recent development in YouTube is the new 360 Video. This allows the viewer to look all the way arounf the screen in a 360 view to fully amerce the viewer in the video and example of this is the song 'waiting for love by avicii.

 

 

 

Over time the consumption of music videos has changed in quality, and availability to the viewer. Here's a brief overview of the development of music videos:

1981 - MTV

By the early 1990s, MTV was playing a combination of pop-friendly hard rock acts, chart-topping

metal and rock acts such as Metallica. During this decade, MTV saw the rise in popularity and strength of the music video industry. It provided one of the only outlets for music videos and, with it's rapidly increasing popularity, allowed the rise of the music video directors. Even several noted film directors got their start creating music videos.

 

2001 - iTunes

 

When iTunes was launched in 2001 it began another revolution of music consumption because people could now access any music they wanted and could preview the music video for around 12 seconds. This was thought to be a flop by the music industry because people had to pay to listen to music or have the albums. However it wasn't and people understood that the sales benefitted the artists. By February 6, 2013, the store had sold 25 billion songs worldwide.

 

 

 

2004 - Vimeo

A U.S.-based video-sharing website on which users can upload, share and view videos. This is now being used by people all over the world and is an additional way to watch music videos through high quality resolution in 720p and 1080P/1080i. As of December 2011, Vimeo attracts 65 million unique visitors per month and more than 8 million registered users. As of February 2013, Vimeo accounted for 0.11% of all Internet bandwidth, following fellow video sharing sites like YouTube and Facebook.

2006 - Youtube 

For five years, YouTube and music industry companies like MTV struggled to understand how their content was being displayed for free on YouTube, and attempted to implement measures to ban the content. The huge rise in views for music videos on video sharing site Youtube meant that they were able to make huge amounts of money through advertising. his has resulted in the total number of displayed YouTube Ads going up 50% in the last year and their revenues soaring to $450 million.

Casting



Michael Gukas

James Huxtable

              


















After last years piece of course work I've decided to approach casting in a different way. Last year I used two of my friends Jack and Huzefa who were very good at acting and did what I said... eventually. This has made me want to get a more professional actor this year and one who wont mess about when I ask them to film a scene.

 I decided to go to the drama studio to look for a male actor who would fit my role. I managed to narrow it down to 2 candidates. Michael Gukas (Left) and James Huxtable (right). They both have studied drama at A level and I can tell that they both have a great passion for the subject. After seeing some of their previous work and a quick audition I still couldn't pick them apart a they were equally as good at acting.

 Luckily the decision practically made its self as it turns out 3 other groups have chosen James in their media work so his schedule is very busy at the moment. So naturally, I decided to go with Michael to feature in my music video.

Practise of making an album cover.

I've been going through some ideas on what I could do for my album cover and here is one I came up with...

I particularly like the black faded gradient and I want to use this in my actual cover. I know the image is not related to my video in any way at all but I've been using it for practise of sizing and styles.

Dragons den pitch of my idea

Genre In Film - Romance

One of the main generic conventions of a romance short film is the non-diegetic sound. The sound adds intimacy to the film and allows the audience to feel more involved in the film makes them realise the love between the people even more emphatically. There is also often diegetic sound on in the film, where the actors can actually hear the music. This adds to the intensity of the scenes. Most romantic films would start off with two people, who may or may not have children of their own yet, and they are usually together but sometimes are not. They will like each other and then during the film they will have a disagreement and spend sometime apart and there will be contrasts of each other's life. The two people will then meet each other, usually by accident, and then eventually they will get back together again.

If I was to do a short film then I probably would choose the genre, romance. The reason that I think it would be simple to do is because the storyline wouldn't be that hard to think of, all that I would need is a boy and a girl and then to begin with I would have their contrasts in life and then get them to meet somehow. After this I would have to think of a disagreement that they could have. Then towards the end of the film I would have them meet again and they would fall in love.

https://www.youtube.com/watch?v=zY03YnZk4po

Above is a short film that I have watched about a boy and girl who meet in a pub, it is the boy's birthday and he goes to the pub with his dad for his first legal drink. In the pub he sees a girl who he likes and she looks back at him in a way that you can tell that she likes him. His brother gives him advice, he goes over and asks her for a drink and they bond, play pool and laugh together and then at the end of the film he gets her number. However, just after this happens, it skips forward to a wedding day and it is actually the girl and the main character's brother who have got married.